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Captivating the Cool Kids? 10 Strategies to Win Over Gen-Z

  • Writer: Bella Tian
    Bella Tian
  • Dec 10, 2022
  • 3 min read

Updated: Nov 16, 2024


3 months after the pandemic sometime 2021, I hung out with my friend Kiara. She's been hustling in the retail game forever. But at that time, she's been feeling pretty frustrated. Who would not be, her shop used to be a big success, but with the pandemic and post pandemic battle it's like she's running on a hamster wheel. She's stuck in her old ways while trying to cater to all those Gen Z clients.


I decided to spill the tea about my digital marketing adventures, specifically when I was working with Facebook now #META and I suggested that we could totally use that platform to connect with more Gen Z peeps who could be winning potential clients for her.


Yes, It's a tough work trying to connect with Generation Z. These savvy, socially conscious youngsters demand a fresh and genuine approach to branding. Born between the late 1990s and early 2010s, Gen-Z represents a tech-savvy and highly diverse demographic that demands a fresh approach to brand engagement.





image credits to leonardo.ai


Today, Kiara, a Gen Z business queen, has slayed the game by using these strategies to capture the hearts of Gen Z consumers. We're spilling beans and sharing our top 10 well thought strategic principles with you. Are you ready to level up your game? Here you go:


  1. Keep it real: Gen-Z craves authenticity. Leave the hype at the door and show the true face of your brand.


  1. Make a difference: These Zoomers care about social and environmental issues. Align your brand with their values and let them know how you're making a positive impact.


  1. Be social media savvy: Want to get their attention? You'd better have a strong presence on Instagram, TikTok, and Twitter. Stay on top of the trends and collaborate with influencers to extend your reach.


  1. Show, don't tell: Gen-Z loves visuals. High-quality images and videos are the way to grab their attention. Short-form videos like TikTok and Instagram Reels will make your brand shine.


  1. Personalise everything: Treat them like individuals. Use data-driven insights to create tailored experiences that show you're listening to their needs.


  1. Talk the talk: Keep an ear to the ground and respond to what Gen-Z is saying about your brand. Engage with them on social media and build a real connection.


  1. Go mobile or go home: These kids are glued to their phones. Make sure your website and content are mobile-friendly, or they'll scroll on by.


  1. Tech it up: Show off your brand's innovative side. Being at the forefront of tech trends will earn you major points with Gen-Z.


  1. Let them take the lead: Encourage Gen-Z to create and share content about your brand. Authentic user-generated content builds trust and creates a sense of community.


  1. Stand for something: Shout out your commitment to sustainability and social causes. Show Gen-Z that you're fighting for the things they care about.


So there you have it – 10 killer strategic principles to win over Gen-Z. By being authentic, socially conscious, and tech-savvy, you'll forge a genuine connection with this influential generation. Just remember, their tastes change faster than the latest TikTok dance, so stay up-to-date and adapt your approach to stay relevant.


















 
 
 

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